As expected, Apple introduced a 9.7-inch iPad Pro that has a pro Retina display with greater brightness, wider color gamut, lower reflectivity, and a True Tone feature that dynamically adjusts white balance. It also sports the same camera found on the iPhone 6s and even has the same rear flash and selfie flash feature. The 9.7-inch iPad Pro will be available for pre-order on the 24th and in stores on the 31st.
Pro display The 9.7-inch iPad Pro features advanced display technologies, including a True Tone display, which uses new four-channel sensors to dynamically adjust the white balance of the display to match the light around you for a more natural and accurate, paper-white viewing experience. The advanced Retina display is 25 percent brighter and 40 percent less reflective than iPad Air® 2, making content even easier to see indoors and out. It uses the same wider color gamut as the iMac® with Retina 5K display, delivering 25 percent greater color saturation¹ for more vivid colors. A custom timing controller, photo alignment and oxide TFT deliver incredible color, contrast and clarity. Night Shift in iOS 9.3 uses iPad Pro’s clock and geolocation to automatically adjust the colors in the display to the warmer end of the spectrum after dark and may even help you get a better night’s sleep.
Pro performance The new iPad Pro is just 6.1mm thin and weighs just under one pound, yet delivers groundbreaking performance, connectivity and versatility so you can tackle the most demanding tasks wherever you go. The powerful A9X chip with third-generation 64-bit architecture provides performance that rivals many laptops and console-class graphics, while also delivering all-day battery life.² Ultrafast wireless connectivity keeps you connected wherever you go with 802.11ac Wi-Fi with MIMO technology, support for even faster LTE Advanced with up to 50 percent faster cellular connectivity³ and the most LTE bands supported by any tablet.⁴ Now with Apple SIM embedded directly in the new iPad Pro, it’s even easier to connect to wireless data plans right from your device when traveling in more than 100 countries and territories.5
iPad Pro has an advanced 12-megapixel iSight camera sensor featuring Focus Pixels for fast focusing, an Apple-designed image signal processor, advanced noise reduction, third-generation local tone mapping and better face detection, all resulting in sharp, detailed images, 63-megapixel panoramas and Live Photos. A True Tone flash improves low light shots and document scanning. The new iSight camera shoots 4K video, making the new iPad Pro the perfect device to shoot, edit and share pro-quality video. The improved 5-megapixel, front-facing FaceTime HD camera makes the new iPad Pro perfect for videoconferencing or connecting with loved ones.
Pro audio The four-speaker audio system provides powerful, clear and rich stereo sound for more than twice the audio output.¹ Built-in sensors automatically adjust and optimize the audio no matter which way you’re using it. iOS 9.3 also adds support for playing video encoded with Dolby Digital Plus audio streams with support for multichannel output using the Apple Lightning® Digital AV Adapter.
Pro accessories Apple Pencil and Smart Keyboard, available for purchase separately, bring breakthrough levels of precision and utility to iPad Pro. Advanced sensors in Apple Pencil measure both pressure and tilt for a natural drawing, annotating and note-taking experience. A new Smart Keyboard is custom-designed for the 9.7-inch iPad Pro, offering a thin yet durable keyboard that never needs to be charged or paired over Bluetooth and is easily foldable into a protective Smart Cover®. The new Lightning to SD Card Camera Reader and Lightning to USB 3 Camera Adapter make it easy to download photos and videos from a digital camera to iPad Pro, while a new Lightning to USB-C Cable and Apple’s 29W USB-C Power Adapter enable faster charging.
Pricing & Availability The 9.7-inch iPad Pro comes in silver, space gray, gold and a new rose gold metallic finish, and starts at $599 (US) for the 32GB with Wi-Fi model and $729 (US) for the 32GB Wi-Fi + Cellular model. Both iPad Pro sizes are available in offerings of 32GB, 128GB and a new 256GB capacity, the highest of any iOS device. For more information, please visit www.apple.com/ipad. The 9.7-inch iPad Pro will be available to order beginning Thursday, March 24, from Apple.com, and in Apple’s retail stores, through select carriers and Apple Authorized Resellers on Thursday, March 31, in Australia, Canada, China (Wi-Fi models only), France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore, the UK, US Virgin Islands and the US. The 9.7-inch iPad Pro will be available in early April in Albania, Anguilla, Antigua and Barbuda, Austria, Belgium, Bosnia, Bulgaria, Cayman Islands, Croatia, Czech Republic, Denmark, El Salvador, Estonia, Finland, Greece, Greenland, Guam, Guatemala, Hungary, Iceland, India, Ireland, Isle of Man, Italy, Kosovo, Latvia, Lichtenstein, Lithuania, Luxembourg, Macedonia, Macau (Wi-Fi models only), Monaco, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Thailand (Wi-Fi models only), Turkey and UAE. Apple Pencil is available for $99 (US) and Smart Keyboard in charcoal gray for $149 (US). The Polyurethane iPad Pro Smart Cover and Silicone Cases for the 9.7-inch iPad Pro are available for $49 (US) and $69 (US), respectively, in a range of new vibrant colors. The Lightning to SD Card Camera Reader is available for $29 (US), Lightning to USB 3 Camera Adapter for $39 (US), Apple 29W USB-C Power Adapter for $49 (US), Lightning to USB-C Cable (1 m.) for $25 (US) and Lightning to USB-C Cable (2 m.) for $35 (US). Every customer who buys an iPad Pro from Apple will be offered free Personal Setup, in-store or online, to help them customize their iPad Pro by setting up email, showing them new apps from the App Store® and more. Anyone who wants to learn more about the new iPad Pro or iOS 9 can register for the free workshops offered at every Apple Store®. ¹Over iPad Air 2. ²Battery life depends on device settings, usage and other factors. Actual results may vary. ³Based on theoretical speeds, actual speeds may vary. ⁴Data plan required. LTE is available in select markets and through select carriers. Speeds vary based on site conditions. For details on LTE support, contact your carrier and see www.apple.com/ipad/LTE. 5Embedded Apple SIM in iPad Pro (9.7-inch) may be disabled when purchased from some carriers. See your carrier for details. Apple SIM and embedded Apple SIM not available in China.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.