Purple is Back! Lavender iPhone 17 Unboxing & Impressions!

Purple is back on the standard iPhone 17, and Lavender feels softer and more wearable than the loud purples Apple has tried before. In person it’s a muted pastel that photographs differently depending on the light — which is why I wanted a full unboxing before locking in an opinion. I unboxed the Lavender iPhone 17, lined it up next to Mist Blue and Sage on the desk, and shared honest first impressions for anyone deciding whether purple is finally their everyday color.

Who Lavender is perfect for — and who might prefer something safer. My Honest Take: Lavender isn’t neon purple and it isn’t gray pretending to be purple. It’s a soft pastel that feels intentional without screaming for attention. If you want personality beyond Black/White but still want something that works with neutrals, Lavender lands in a really nice middle. If you want cooler tones, Mist Blue is the rival. If you want earthier vibes, Sage is the other option. Lavender is for people who missed purple and want it back without the cartoon energy.

🎥 Watch the Full Breakdown — Watch the full Lavender unboxing and impressions. Final Thoughts: Lavender is the “purple is back — and it actually works” color in the iPhone 17 set. Confirm with real footage before you buy — pastels shift a lot between Apple’s site and daylight.